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5 Things Your Surfers Can Tell You |
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Page 1 of 3 Different things work for different webmasters, and that makes it very difficult to assess whether what you are doing is the right thing for you. If you are relatively new to blogging then no doubt you are taking your first steps by reading a lot of forums and taking advantage of the advice of more experienced adult webmasters. Nothing wrong in that, we all got started that way. In fact simply accepting the fact that you can learn something from the people already banking money from promoting adult affiliate programs is a big leap when you are getting started. But as I said, different things work for different people and whilst you may be building a great blog in that way it is inevitably going to be a mish mash of other peoples ideas. You need to add some other kind of feedback to your efforts, and that feedback comes from figures.
As with any business marketing enterprise it's vital to keep records and monitor the progress of your various efforts. To do this there are large number of tools available such as Google Analytics and StatCounter. All you need to do is link in your blog and let your surfers give you that extra feedback via these statistics.
Here are the top five questions bloggers ask me when they should really be asking their surfers: Is my Blog Any Good?
I don't care what it looks like, or even how popular a blog is turning out to be. For me, for a blog to be considered good, it has to be efficient at producing sales. I'm not talking purely about money in the bank, I'm saying it should be pulling it's weight by doing what it is supposed to do. Converting traffic into click throughs to my sponsors.
Having huge traffic is a measure of how good you are at SEO and promoting your blogs. Maybe that's your strength, bringing in massive amounts of traffic. But if your blog doesn't get your surfers to your sponsors join page then it's a bad blog. Albeit one with an awesome readership. The same goes for design. If all those hours lovingly crafting a design masterpiece have left you with a blog that gets every single visitor to click through then fair enough. If on the other hand though, everybody bounces straight off to your link trades then it sucks and you wasted your time.
Either way metrics give a quick and easy measure how good your blog is, and the formula is very simple. Look at the traffic arriving at your blog. Then look at the traffic arriving at the paysites you are attempting to promote. So my definition of a good blog would be one for which around at least half of your visitors are new (unique) and half are returning. Statistically that means that your 'Raw visitors' should be twice as big as your 'Unique visitors'. On top of that, the amount of clicks you get through to your sponsors should then be at least a quarter of your Raw visitors. I'm going to refer to this figure later so I shall call it 'Delivered Clicks' to make the explanation simple.
To summarise, if around half your visitors are new ones, and a quarter of all your visitors click through to your sponsors then your blog is doing its job pretty well and you are writing posts which your surfers like.
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