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Page 1 of 2 Search engine optimisation is the fine art of tuning your webpages for indexing by the search engines in the hope of gaining a higher ranking for your search terms or keywords. It can be a complicated business and literally thousands of web sites and companies are dedicated to improving it.
Ranking highly on a search engine like MSN or Google can bring a lot of high quality traffic over a long period of time, and that is precisely the reason why seo is so important to a successful page. You need visitors in your store before you can sell them something after all. With that in mind then, I make seo my top priority. So much so in fact, that I start it even before I have decided what web page I am going to build. The standards and ranking methods of the top search engines change constantly and so it is increasingly difficult to talk with any authority on exactly how to optimise your pages perfectly for search engine rankings. What I can do however is describe the methods I use on my own pages as, rightly or wrongly, this is what works for me and it has always got me a high ranking for my keywords. My Ten Point Optimisation. 1. Keywords The single most important factor in seo is choosing the correct keywords. I have already talked about this in another article so I don't intend to go into it again here as I am assuming you already have your site up and running and have therefore chosen your keywords. 2. Domain name Because I have chosen my keywords first, I can choose my domain name (or sub-domain) to suit them. The rule here is to include all of your keywords or your keyword phrase. For example if my key phrase is 'juicy teen ass' then I try to get the domain name juicyteenass.com. If that is unavailable then I might try using hyphens next like juicy-teen-ass.com. I never bother with underscores as the search engines do not like them. 3. Content.
Search engines are constantly striving to improve their search results to ensure that their users find what they are looking for swiftly. Of course, what those searchers are actually seeking is content. Pictures, movies text and opinions on the things that interest them. If your site doesn't have much content, or it is not of a particularly high quality then you will struggle to get high in those serps.
What's needed then is some text. Preferably a minimum of 200 words on each page, more if possible, up to 500. I make sure that that text contains my keywords at the correct density, but do not make it so obvious that I am repeating words and phrases throughout. I try to aim for a density of for five to ten percent. It must be readable to the surfer after all. When you do this do not forget to include synonyms as well. Mentioning related words and topics in your text can strengthen the actual keywords themselves and underline the fact that your web page is a resource on that topic. If I am using long tail keywords, I try to keep the proximity of the words as close as possible. For instance, if the keyphrase is 'juicy teen ass' then 'she has a juicy teen ass' is more effective than 'there is nothing so juicy as a tight teen with a pert little ass'. 4. Title
The title given to a web page will be the name under which it is listed on the results page, and so I take a fair bit of care choosing mine. I include the keywords once only and as close to the beginning of the title as possible. Because search engines truncate overly long titles I keep mine to between 50 to 80 characters over six to twelve words so that it makes sense to the reader. Some search engines will only show the first 66 characters of your title so I also make sure that it makes sense within that length too.
This is basically going to be an advert for the page so I ensure that it scans nicely for the reader and describes it's contents concisely. I always try to write titles with every first character capitialised.
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